Sweater Weather
For its Fall-Winter 2025 Collection, Brunello Cucinelli employs craftsmanship and tailoring to offer a contemporary perspective on timeless classics.
Edited by Matthew Cottrell / Images courtesy Brunello Cucinelli
Founded in 1978 by Brunello Cucinelli after he dropped out of engineering school, his eponymous brand, which initially flourished due to a magical mélange of hard work and happenstance, is still renowned for its high-quality cashmere garments and a corporate commitment to "humanistic capitalism." The latter has encompassed significant investments in the community of Solomeo, Italy, where the brand is headquartered, including the restoration of historic buildings and the creation of a center for craftsmanship and the arts.
For its Fall-Winter 2025 men's and women's collections, the brand leans heavily on a meticulous blend of distinctive elements. "Instinct & Reason," the name of the women's collection, draws heavily on equestrian themes and British flair, incorporating unexpected details such as shimmering embroidered gems paired with tweed and tartan, as well as matching sets that emphasize contrasts and vibrancy.
“Anamnesis,” the name of the men's collection, hearkens to ancient Greek philosophy and the recollection and recognition of eternal ideas that lie at the origin of the world's phenomena. Rich colors stand out through carefully curated combinations, and every pairing is refined by subtle details and a light touch. The brand's exquisite tailoring is dichotomized with an informality elevated by artisanal and polished details, such as a refined jacket with denim trousers.
In the quest for cohesion, balance, and harmony, details make all the difference, adding character and defining style across both collections.