We all know a lion or an owl. A lion is fierce and with an adventurous spirit. An owl is a keen observer who cherishes solitude. Lion + Owl is a pioneering kids’ apparel company based in St. Louis, MO, that designs and manufactures innovative clothes kids feel good wearing.

They create universal designs, moving beyond girls’ and boys’ sizes and stereotypes, and incorporating thoughtful design to help kids with sensory issues, attention needs, and fit concerns. Their smart fit technology improves fit and comfort through color blocking, support & compression, sensory decals, and are tagless with msoft seams.

Seeing is believing — watch how kids love these clothes that kids helped design for color, movability, and comfort.

Designed for ALLkids+, Lion + Owl is inspired by real kids to make clothes that everybody feels good wearing. Their designs feature clever details that are rooted in accessibility and inclusivity so kids can be their true selves.

Kids want the freedom to play, explore, and express themselves comfortably. L+O designs are thoughtfully created to make getting dressed a fun and a confidence-boosting experience. From playful colors to cozy, sensory-friendly textures, their pieces are made to fit kids’ lives — not the other way around.

Lion + Owl offers apparel for often overlooked markets, such as neurodivergent kids and LGBTQ+ kids. Their premium clothes are designed with little details that can make a big difference. Tagless and soft seams, bold designs and amazing colors make them stand out from other children’s clothing companies. Versatility and mix-and-match-ability, considerate seam and print placement that doesn’t draw attention to sensitive areas, and tactile elements for subtle fidgeting or self-soothing, and compression makes kids feel like wearing a hug all day.

Their materials are chosen for their comfort and wearability so they can keep up with active kids and stay vibrant after repeated wear and washes.

Lion + Owl is truly design for all, and one of the only inclusive design children’s apparel companies on the market. They understand the importance of representation in the world and the impact that it can have on their self-expression and confidence. Through their thoughtful design details, they are building communities of kids who will welcome others as they are, helping all kids find helpers and playmates.

Learn more about their unique produce offerings at Website: lionandowl.us. Follow them on Instagram, Facebook, TikTok, YouTube.

You can always contact them directly via email at jeff@lionandowlapparel.com or claire@lionandowlapparel.com.

About Lion + Owl

Lion + Owl Founder Jeff Bender is a proud Dad. Like most families, his kids have two distinct personalities. One is a lion with a fierce and adventurous spirit. The other is an owl; a keen observer who cherishes solitude. Through my kids, he learned the importance of representation in the world and the impact that it can have on their self-expression and confidence. As his kids grew, their clothes became such an important part of their identity. But they were all frustrated with the limited options available.

Lion + Owl Founder Jeff Bender surrounded by his kids.

They started to explore the apparel industry together as a family, with my kids’ insights leading the way. What began as an idea for leggings has evolved into a full-scale children's apparel company with an unwavering mission: help children feel confident and comfortable in what they wear. It's a journey that has brought them great fulfillment, and they are grateful for the support of their community.

When Jeff was ready to bring Lion + Owl to life, he reached out to friends and industry experts. Lexi Kulaitis, Jeff's best friend of almost 20 years, brought her marketing and branding expertise to his mission to build a new type of clothing brand for kids. Together, they shaped Lion+Owl into a platform that represents fun, strength, and confidence; with positive “kid-first” insights forming the brand's core.

Claire Thomas-Morgan joined the team to bring their vision to life with her insightful and creative apparel designs. Through pattern, color, cut and fabric choices, Claire has helped create a product that everyone at Lion + Owl is proud to share with famies.

Inspired by Real Kids Lion + Owl Makes Clothes So Children Can Be Their Real Selves

About Lion + Owl