Dream Drives

Aston Martin Experiences offers an immersive journey into luxury, performance and adventure.

Edited by Matthew Cottrell / Photos courtesy of Aston Martin

Kicking off in April, Aston Martin’s 2026 Experiences program offers enthusiasts a curated portfolio of exclusive lifestyle and adrenaline-focused track programs, designed to immerse participants in the ultra-luxury world of the iconic British brand.

Anchored by the flagship invitation-only ASCEND and UNLEASHED programs, customers and admirers of Aston Martin will have the opportunity to connect with the brand through lighter formats via its Supertours and Supercharged experiences. 

At the pinnacle of the offerings, the ASCEND lifestyle driving programs are reserved for an elite group of up to 12 couples per 4- to 5-night adventure.  Combining breathtaking drive routes with unrivalled cultural immersion and privileged access to world-class events, highlights of the ASCEND calendar include:

24 Hours of Le Mans: France (June 11-15, 2026)

Explore the Loire Valley’s grandest Châteaux before diving into the thrill of Le Mans. Meet racing legends and gain behind-the-scenes insights from the Aston Martin THOR race team, whilst viewing the world’s biggest endurance motorsport event, in VIP hospitality from The House of Aston Martin.

The Ultimate James Bond Experience: Italy (September 2026)

To celebrate the 20th anniversary of Casino Royale, step into the thrilling world of James Bond. From unforgettable driving adventures to exclusive behind-the-scenes access, this immersive journey will put guests in the footsteps of the world’s most famous secret agent.

Formula 1® in Texas: Austin, USA (October 22-26, 2026)

Experience a stunning journey into Texas Hill Country combined with the sights and sounds of the United States Grand Prix in ultra-luxury style, with exclusive track access and driver meet-and-greets.

Exclusively for owners of Aston Martin limited-edition, track-focused models, UNLEASHED provides the ultimate hypercar experience, with access to iconic Formula 1® circuits, including Circuit Paul Ricard in France (April 2026), Red Bull Ring in Austria (May 2026), and Monza in Italy (September 2026).  Participants will explore the full potential of their cars under the guidance of championship-winning drivers, with comprehensive technical support and motorsport physiotherapy. After the adrenaline-filled days on track, Aston Martin’s signature luxury takes center stage. Guests will unwind in five-star accommodations, enjoy gourmet dinners hosted by Aston Martin's special guests and connect with fellow track-focused car owners.

Under the Supertours umbrella, lifestyle events include a driving tour in Marrakesh in April, an immersive race weekend at the prestigious Monaco Grand Prix in May, and an ultimate Best of British experience at Goodwood Festival of Speed in July. Also on the agenda is a series of journeys showcasing China’s most breathtaking landscapes, from the coastal serenity of Hainan to the dramatic frontiers of Tibet and the cross-border Guangxi-Vietnam.

Supercharged immersive track events include a day of performance driving at Millbrook Proving Ground with Aston Martin’s elite instructors and track driving at Silverstone’s Stowe Circuit, the home of Aston Martin’s UK development. Other regional programs include a fantastic track day at Monticello, a private country club for automotive enthusiasts in Monticello, New York, in May.

“From the exclusivity of ASCEND to the adrenaline rush of UNLEASHED, each program reflects our unwavering commitment to creating unforgettable memories,” said Finbar McFall, Global Marketing Director at Aston Martin.  “Whether it’s cultural discovery, track performance, or the thrill of a scenic drive, there’s something to captivate every Aston Martin aficionado.”

Further information on all Aston Martin Experiences, including booking details, is available at astonmartin.com/experiences.