As Cannabis Takes Root in Mainstream America, Modern Holiday Celebrations are Evolving
by Cassandra Dowell
For generations, holiday entertaining in America has revolved around a familiar ritual: a cocktail poured, a wine uncorked, a toast raised. Today, those celebrations are evolving. As wellness-conscious consumers rethink alcohol’s role at gatherings and cannabis continues its steady move into the mainstream, edibles and tinctures are emerging as a sophisticated, intentional alternative for adults 21 and over. With Dry January on the horizon, many adults are increasingly looking for ways to stay social while aligning with personal wellness goals.
Cannabis is taking the place of alcohol for the holidays.
Missouri is now entering its third year of adult-use cannabis, joining a growing list of states where legal access has reshaped how people connect and celebrate. Nationwide, more than half of U.S. states have legalized recreational cannabis in some form, while cannabidiol (CBD) products are widely available across all 50 states. The result? Cannabis is no longer relegated to counterculture – it’s become a modern lifestyle choice, embraced by professionals and wellness-minded consumers alike.
With Hanukkah upon us and Christmas fast approaching, there’s still time to rethink the season’s final gatherings, last-minute stocking stuffers, and New Year’s celebrations with cannabis-infused options that prioritize balance and intention.
From Stigma to Sophistication
It wasn’t always this way. Cannabis stigma traces back nearly a century, fueled largely by the 1930s-era “Reefer Madness” campaigns that framed marijuana as dangerous and immoral. These narratives – rooted more in fear and misinformation than science – shaped decades of prohibition and social taboo.
Fast forward to today, and the conversation looks entirely different. Legalization has ushered in rigorous testing standards, clearly labeled dosing, and thoughtfully crafted products designed for specific experiences – from stress relief to better sleep. Cannabis has moved out of the shadows and into the realm of responsible, adult enjoyment.
At the same time, alcohol consumption trends are shifting. Younger generations, in particular, are drinking less, opting instead for alternatives that offer relaxation without hangovers or next-day regret. A long-term Gallup analysis found that only about 62% of U.S. adults under age 35 report drinking alcohol today, down from 72% two decades ago, showing a clear decline in alcohol consumption among younger generations. Additionally, among people who use cannabis, around 36% report that their cannabis use has reduced their alcohol consumption, according to data by Numerator.
Edibles, tinctures, and discreet formats now provide a controlled, smoke-free option that fits seamlessly into modern entertaining.
Why Edibles Make Sense for the Holidays
Edibles are especially well-suited for the season. They’re shareable (when appropriate), easy to dose, and often infused with flavors that complement cozy winter nights. They also offer an appealing option for guests who want to unwind without reaching for another drink.
Whether tucked into a stocking, offered as a host gift, or enjoyed quietly after a long day of festivities, cannabis edibles invite a slower, more mindful kind of celebration.
Missouri-based cultivator and retailer Hippos Cannabis exemplifies this new era – bringing thoughtfully produced, approachable cannabis products to dispensary shelves across the state.
Atta Full Spectrum THC Gummies
For those with a sweet tooth, Atta Full Spectrum THC Gummies feel tailor-made for the holidays. Each package contains 150mg of full-spectrum THC, divided into six 25mg servings, with flavors that lean into indulgence without overwhelming the palate.
These gummies strike a balance between potency and enjoyment, making them ideal for winding down after hosting duties or gifting to an experienced cannabis consumer. Slip them into a stocking, pair them with a cozy blanket, or save them for a quiet night once the holiday rush subsides.
Find Atta Gummies at Dispensary Locations Throughout Missouri.
HUGS THC Tinctures: Calm, Tailored, Intentional
Not all holiday relaxation looks the same. Some moments call for calm focus, others for deep rest. HUGS THC Tinctures meet those needs with three targeted formulas – Stress Relief, Daytime, and Nighttime – each infused with 200mg of THC.
HUGS THC Tinctures (Stress Relief, Daytime & Nighttime, 200mg THC).
Tinctures offer versatility and discretion, allowing consumers to dial in their experience drop by drop. A few moments of calm between gatherings, a gentle wind-down after gift wrapping, or help easing into sleep after a long day – these tinctures are designed to support the rhythm of the season rather than overpower it.
HUGS Breath Spray: A New Kind of Convenience
Perhaps the most modern expression of cannabis gifting comes in the form of HUGS Breath Spray – Missouri’s first cannabis breath spray. Sleek, discreet, and fast-acting, each minty pump delivers a precise 3mg dose of THC, offering total control for the user.
With up to 50 sprays per aluminum bottle (150mg THC total), this format is ideal for social settings where subtlety matters. Manufactured in the heart of the Ozarks by OG Yields, a division of Hippos, LLC, it’s a thoughtful gift for the wellness-minded consumer who values discretion as much as quality.
Find HUGS Breath Spray at Hippos Cannabis Locations Throughout Missouri.
Neno’s Naturals CBD Neno’s 750mg Rest CBD Capsules
For the friend who could use a little more calm this holiday season, Neno’s Naturals Rest Capsules are a thoughtful way to give the gift of relaxation. Each bottle contains 30 capsules made with 750mg of premium, USA-grown hemp CBD; completely THC-free and third-party lab tested for quality and purity. Perfect for winding down after long days or finding stillness amid the festive chaos, these capsules make “self-care” as simple as taking a breath.
To purchase Neno’s Naturals Rest Capsules click here.
X7 One-Hitter
Small but mighty, the Weedgets X7 One-Hitter delivers the cleanest, smoothest puff you’ve ever had. Whether you’re microdosing for wellness or just enjoying a solo moment of calm, this upgraded one-hitter keeps things discreet, durable, and elegant. It’s the ultimate pocket-sized essential for every cannabis lover—and makes a fantastic gift for the connoisseur in your life.
A Mainstream Moment
As cannabis continues to shed outdated stereotypes, its role in seasonal gatherings feels increasingly natural. With the season winding down and Dry January on the horizon, adults can enjoy celebrations in a way that aligns with their wellness goals. Mindful cannabis choices provide a measured way to relax, offering moments of presence and calm that linger long after the festivities have passed. Cannabis can be both a thoughtful gift and a companion to reflection, helping usher in the new year with balance, intention, and ease.
“Spark up” for the holidays in non-tradional ways
"This holiday season, spark up good vibes with Atta THC Vape Cartridges—available in a variety of festive strains and flavors that are perfect for celebrating the season. Whether you’re winding down after a long day of shopping or toasting to a cozy night in, Atta’s vapes deliver smooth draws, rich flavor, and premium potency you can feel. Available at dispensary locations across Missouri including Hippos Cannabis, North Dispensaries, Fresh Green, and more!”
[Find Atta Products at Dispensary Locations Throughout Missouri]
